That being said, most people are aware enough of the problem and themselves to realize that they're being hosed by cretins with something to sell sick with the notion of induced impermanence. While they do feel sort of out of sorts because of their appearance, they know enough to realize that they do so because they've been bombarded by unsolicited solicitations to feel inadequate so that a mercenary asshole can move product. This is why the annual swimsuit arc in the comic strip Cathy rang true. That's because Guisewite has a figure in her strip that Lynn does not: the Universal Saleswoman. Her presence allows us to see why Cathy really hollers AAAAAAAACK!!!! in changing rooms. Always and ever, a woman who seems friendly but isn't a friend sweet-talks a messed-up person with body image issues into thinking that this time, she isn't going to sell her something that makes her feel like shit and every year, Cathy screams in anguish because she let herself get fooled again.
Lynn and Elly have no such enemy because they aren't aware of what forces lead Elly to feel self-conscious and inadequate. Instead of admitting "I don't like what I see in the mirror because I've been told not to", they spout conspiracy theories and hide themselves away from indifferent eyes.